& Hardee's as one chain or separate regional chains that both share Carl's Jr's Happy Star logo and imaging, but have largely separate menus), Checkers promptly merged Rally's into its branding, and the two chains are now only different by name. Unlike the two CKE chains (which have at various points flip flopped between marketing Carl's Jr. In 1996, Rally's was bought by CKE Restaurants, parent company of Carl's Jr. In 19, Rally's absorbed Maxie's of America, Snapps Drive-Thru, and Zipps Drive-Thru. Rally's was founded in Louisville, Kentucky in 1985 by Jim Patterson. Most locations specialize in carryout service with drive-thru and walk-up windows available, but no indoor seating, though some legacy Rally's locations in the Midwest retain dining rooms, as well as a Checkers location with an indoors dining area in Clearwater, FL.Ĭheckers was founded in 1986 in Mobile, Alabama, by Jim Mattei, and went public in 1991. The merged company is headquartered in Tampa, Florida. Generally speaking, the Checkers name remains used in the Southeast as well as the Northeast while the Rally's name remains used in the Midwest as well as California the two brands have overlap in several areas. Originally separate companies serving different geographic areas (with Checkers serving the Southeast and Rally's serving the Midwest), Checkers and Rally's merged in August 1999.
An exterior of a Rally's in Metairie, Louisiana.
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